Find the friction before your users do.
Test your store with representative shoppers before every release. Catch the friction that's quietly costing you up to 30% of your conversions.
Three steps from your store URL to what shoppers really think.
- Step 01·Designing the study
Tell us who shops with you.
Paste your store URL and describe the customers you want tested. A designer drafts the shoppers with you, who they are, what they came to buy, where they tend to bail, until the cohort matches the ones you actually see.
- Step 02·Running the study
We send them through your site.
Each shopper opens your store in their own browser and tries to do the thing, find the product, get to checkout, sign up. They get stuck where your real customers get stuck, and they tell us why on the way out.
- Step 03·Study analysis
Read what made them stay or leave.
A plain-English headline, the moments shoppers hesitated or dropped, and every voice behind them. Follow up with any shopper to understand why they purchased or why they didn’t. Every study stays in your library for next time.
Click in. Read every session. Chat with the shoppers.
5 people tried noemica. 3 got stuck.
Real participants. Real verdicts. Click in, read every session, and chat with the shoppers about what broke.
Open the study →Studies we’ve published, in the open.
Real sites. Real participants. The findings, the verdicts, and what changed because of them.
| what you could do | what a research team would do | what most teams actually do | ||||
|---|---|---|---|---|---|---|
| Noemica | User interviews | Analytics | Ask a friend | Just ship it | Wait for tickets | |
| How soon you find outbefore it costs you something | Tonight | 2 weeks | When a pattern emerges | Next weekend | After launch | After a complaint arrives |
| What it costs to find outin money, time, or goodwill | $0 to try | $500–2,000 | Your time | A coffee, a favor | Refunds & churn | Angry customers |
| Honest, unflattering feedbackno feelings to spare, no acquiescence bias | Yes, candidly | Sometimes | − | Kind by default | − | Only the angriest |
| Catches silent drop-offsthe ones who leave without saying why | Yes | If you ask right | You see the cliff, not the cause | − | − | − |
| Can ask “why did you leave?”follow-up Q&A, at any point | Yes, anytime | Yes | − | Non-committal | − | − |
| Runs on staging or localhostbefore a single real user sees it | Yes | − | − | If they come over | − | − |